Have you ever smelled the rain in Africa when it hits the dry earth after a long period of drought? Petrichor is the earthy scent produced when rain falls on dry soil. In Africa, rain is scared and was the key to survival for the people and animals who have lived on this land for thousands of years. In fact, some scientists believe that people inherited their affection for the scent of rain from ancestors who relied on rainy weather, often travelling great distances to greet it.
I named my company Petrichor to honour this history and carry it into the future by sharing the mysteries of Africa with it’s visitors.
“the scent of Africa”